I have the incredible honor of editing the biography of one of my long-time clients. Her story is truly one of lifelong struggle and the ability to overcome adversity. I am beyond moved by her strength, love, and perseverance. As I came across this story recently, it reminded me of her story and it took me of the first time I'd heard it. I was in yoga class. It was during a time in my life when I felt particularly lost. This story resonated with me and to this day, I draw inspiration from it whenever I feel like the world is collapsing in on me.
My favorite morning ritual: A Simple Chocolate Smoothie. Packed with protein, vitamins, and minerals. Satisfies my chocolate craving and keeps me happy!
This week should bring tranquility to an otherwise hectic month. Whether you’re home for the holidays or hosting family and friends, take advantage of the coziness and put any complaints aside. Watch out for familial discord and keep criticism to yourself, no matter how minor it may seem to you...
Sagittarius - There may be a lot going on this week requiring you to work even harder to stay grounded. High energy demands are bound to surface, but make sure that you remember to prioritize. It may be tempting to get everything done as quickly as possible, but try to relish the challenges and find meditative opportunities in the process. Don’t forget to get some vitamin D, make time for a sunset viewing if you can. Bow pose is your friend this week, get acquainted with it if you aren’t already.
I honestly don't know what I was expecting out of 2016. 2014 and 2015 had brought major changes to my life. For two years, it seemed like everything was falling apart and I had no grasp on what was coming. I'd lost connection to my yoga practice. My personal life had been turned inside out. I moved out of my home of 10 years. I'd put all my business eggs in one client basket and then the bottom dropped out of it!!
Sagittarius – This week is about clarifying your relationships, especially the one you have with yourself. After a joyful celebration of the return of the moon in Sagittarius last week, you might want to skip the party for a few days and make some moments for reflection. Keep in mind that everyone around you may not feel as positive as you do, and try to share your happiness with them. Try to incorporate the sphinx pose into your yoga this week to promote openness.
Your email subject line is the first impression you'll make on your clients. It will determine if many of them will open or delete your email. Here are 5 tired and true ways to create great subject lines.
Do you feel like your in a social media rut? Your posts aren't getting very much attention and you feel like it has become a chore? I feel this way sometimes, most social media marketers do. Then, I remind myself of the purpose of social media: It's to connect with people and share what is meaningful.
"Energy flows where attention goes." I love this quote. I come back to it over and over again. Whenever I feel like things are out of alignment in any area of my life, I come back to this quote and reflect on where I'm putting my energy and look at ways to bring things back into balance.
When I'm feeling unhealthy and out of shape (and usually a little cash-poor), it's because I'm putting too much energy into dining out and drinking with friends and not enough time on my yoga mat and making food at home.
As I enter into 2015 and my third year as a business owner, I'm focusing on one intention in particular: Build sustainable, strategic partnerships.
It is a time for "joining forces in order to fight the evil and destruction that has been brewing. With the planet Saturn into the sign Scorpio and the planet Pluto in its long stay in the sign Capricorn, there will be greater concern with structure, getting back to basics and using greater intuition to find solutions to problems that have been plaguing the world for some time."
An important and disturbing development is threatening the yoga community in California.
The California Economic Development Department (the “EDD”) is aggressively targeting yoga studios to determine whether they have properly classified yoga teachers and other workers as independent contractors rather than as employees. The EDD targets industries that are abusing the tax laws, audits and forces re-classification of workers from independent contractors to employees.
You probably never saw my old website. Very few people did. It was something I set up when I started my biz nearly three years ago and then I never really updated it. It was more like an online resume than a website.
December is finally here. 2014 is coming to an end and the new year is about to begin.Taking some time out of your regular schedule to reflect on the past year and prepare for what is to come can make all the difference to your life and business. Here's how to get started:
I believe the issue of money and fair pay to be one of the fundamental struggles holistic health and wellness providers face in the Western World. The belief (by wellness providers and their clients) that services should be free or discounted is harmful to our industry. In a utopian world we wouldn't have to charge for helping others feel better about themselves, but that is not the world we live in. Just like everyone else, we must be able to support ourselves and our families.
Some say social media doesn't have the same impact that it once had... these statistics say otherwise. More people than ever are logging in and sharing on more channels than ever before.
Inspired business reading for the yogi entrepreneur.
I hear this question all the time and it's a constant source of debate. Check out this great infographic by Constant Contact on what and how often you should post on social media.
Today, I sent out the first official mass email marketing my new business. Well, it's not really a new business. I've been working as an independent contractor for over two years, providing marketing services to health and wellness businesses. What's new for me is that I just formed my LLC and am now offering some new products and services. It's exciting and has been a long time coming!
Q&A with Skondasana founder, Jennifer Skondin, on the history behind Skondasana, LLC, why marketing is important to her, and what's on the horizon for her and her company!