SECTION 2 | DEFINING YOUR IDEAL CLIENT

There’s one goal every business has in common: To make a profit. After all, money keeps your business afloat, pays the bills and allows you to take home a paycheck. 

But when you’re planning and strategizing ways to achieve that goal, there’s one variable that isn’t always easy to determine: Your audience. 

Identifying and understanding your ideal audience may seem to be a guessing game at first... but it doesn’t have to be. To get started, brainstorm with these three questions: